In other words, ebooks are not limited by a two-inch binding maximum or by shipping costs because production does not depend on print runs, ebooks are constantly available to readers. Her third key was the “expanded content pipeline,” through which self-published authors are able to make their voices heard and grow the pipeline also makes these authors visible and their work easier for publishers to acquire.Ĭiting her fourth key, Reidy believes that the increasing flexibility in book formats, cycles, and capabilities increases their accessibility to readers and consequently attracts a larger audience.
CAROLYN REIDY FULL
While in the past this “feedback” was largely a guessing game full of inefficiencies, Reidy believes that sales data can now lead publishers to act much more effectively. Secondly, she emphasized an increased focus on the direct-to-customer relationship aided by the increased analytics that digital is able to provide as a form of feedback from the consumer to the publisher. First, she spoke about the importance of the international marketplace, and the ease that digital has lent to publication across borders. Reidy left us with five keys to the future of publishing. “It is easy to publish well and lose money,” she said, “but hard to publish well and make money.” While she always puts the author and his or her voice first, Reidy also knows that a conservative approach keeps the doors open. Publishing relies on the relationship between the author and the publisher, and Reidy emphasized that finding this balance between art and commerce is essential to success. Readers will continue to buy books, Reidy said, “as long as people talk about them.” Carolyn Reidy delivers the book program keynote at the 2013 Summer Publishing Institute. She believes that a strong online presence and attention from the media are critical to cultivating a milieu in which literature matters. As she spoke about eBooks, she said that publishers seek to convince customers that the investment of reading a book is both culturally relevant and worth their time. Furthermore, she considers screen time to be an opportunity to entice a reader as digital has become engrained in the skills and strategies publishers employ.įor Reidy, it is the content rather than the format that matters. The book, Reidy said, “will never go away.”Īlthough the world of book publishing has changed significantly in recent years, Reidy cited studies showing that technologies such as tablets and smart phones are increasing literacy. It’s one thing to cling to such a hope in solitude, but quite more convincing to hear about the (strong) future of publishing from one of the most powerful women in the industry. As students and young professionals, we have committed our time this summer to the belief that books are far from dead. There is vast chatter about the publishing industry these days, and it’s often hard to know what to believe.
For others, it was a glimpse into the world of books and their ability to influence how we-and the world-think.
CAROLYN REIDY PROFESSIONAL
For many, this introduction was to be inspiration for earnest dreams and professional aspirations. E-books were just taking off and retailers were responding by slashing the price of hardcover releases, including King’s latest novel at the time, “Under the Dome.Simon & Schuster President and CEO Carolyn ReidyĪs the second half of the NYU Summer Publishing Institute opened, students eagerly awaited the keynote address from Carolyn Reidy, President and CEO of Simon & Schuster, Inc. In a statement Tuesday, Stephen King remembered meeting with Dr. Reidy, and siblings David Kroll, Kathleen Todd, and Ruth Tolles. Reidy’s death comes three months after the passing of one of Simon & Schuster’s most celebrated editors, Alice Mayhew, and less than four months after the death of longtime Simon & Schuster author Mary Higgins Clark.ĭr. Before coming to Simon & Schuster, she was president and publisher of Avon Books.ĭr. Reidy had worked in publishing for much of her adult life, starting in 1974 in the subsidiary rights division of Random House. In 2017, she was named the industry’s Person of the Year by the trade publication Publisher Weekly, which cited her leadership “through the Great Recession, publishing’s digital disruption, and a slow-growth sales environment all while keeping Simon & Schuster a commercial and critical success.”Ī native of Washington, D.C., who was raised in Silver Spring, Md., she was an undergraduate at Middlebury College, and received a master’s degree and a doctorate in English from Indiana University.ĭr.
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